Including all of these elements ensures you won't miss anything important when recording the podcast live. To monetize your podcast, you should implement the best SEO tactics, develop and manage an affiliate marketing campaign to earn commission and request audience donations. Their exclusive products and variety of fan-favorite properties make them a prime candidate for sponsoring gaming or pop culture-related podcasts. 5. Podcast advertising rates are generally calculated based on a show's CPM (cost per mile). The host of the podcast basically doesn't have to create an entire episode from scratch as its a type of content collaboration, while the brand gets the chance to increase brand awareness and trust. The next decision to make is choosing a sponsorship model. To calculate your rate for podcast sponsorships, there are three ways you can do this. After all, it might throw listeners off when theyre listening to a podcast about the challenges of motherhood only to hear an ad for circular saws. If your podcast is related to women in business or is coaching/mindset related, for example, this is the kind of company you might approach for sponsorship. A mid-roll ad that can be as long as 60 seconds will cost you double that, while a 25-second post-roll ad will work out the cheapest at about $10 CPM on average. Are there any opportunities that theyve missed? Pre-recorded ads are easier to run a Mid-Roll ad during a podcast interview. If 200 people listen to your podcast, you could potentially net $500 for a single product mention compared to $4 with a CPM rate of $20. And there are various approaches you can use for working with this sponsor. . These marketplaces earn a commission on any ad sales they help generate. Use keywords on this page to make it easier for targeted users to find your podcast. There are peak times when your audience is most active. A $30 CPM or higher is on the expensive end of the spectrum. Subscribe to the podcast in the media player of your choice. Consistently engage with your podcast subscribers to encourage user-generated content. Podcasters read the ads themselves and place them wherever they want within the episode. Speaking of Patreon, if you want to make money with your podcast, you can also simply ask directly for donations or offer subscription tiers. Usually, the host will read a scripted ad either before, during, or after the episode. Podcast promos are more effective than traditional ads since they target the right audience for your show. Its called The Model Health Show. ADP. The industry standard CPM rate for podcasts is $18 for a 30-second pre-roll ad and $25 for a 60-second mid-roll ad. If you received a significant increase in website visits or sales the week after your ad aired, it could potentially be linked to the ad. The host, Shawn Stevenson, has built an army of dedicated listeners over the course of his 450+ episodes. The CPM model allows podcasters to earn $ 15-30 for 1000 downloads. Doing this is much better than reaching out on general contact lines and never getting through to a decision-maker. 2) Podcasting Is an Easy Platform to Create Content. Listeners can fast-forward as soon as they hear the change in cadence or background sound. Best for: Can work for all podcasters depending on the type of marketplace. 3) You Can Create Long Form Content. How many downloads do podcast sponsors require? When it comes to podcast sponsorship, its a case of quality over quantity. An advert might appear at the very beginning of an episode, the very end, or somewhere in between. Its trusted by some of the leading brands like Dunkin Donuts, Toyota, Audible, and FedEx. Do I consistently get at least 200 downloads per episode? 3) Ask if they'd be open to doing a phone call to speak further. 4. These are: podcast sponsorships, affiliate marketing, selling merch, and offering subscriptions. Personalize your pitch when you contact them, and share your mission, vision, and sponsorship goals. Be vigilant when choosing sports retail brands because these brands work with hosts and creators passionate about sports. A bigger audience isnt always better. Reach Out Directly to Sponsors. These include: Basically, the more listeners and subscribers a podcast has, the more they can charge for an advertisement. Brands can pay anything between $1000 and $3000 to buy an ad on a podcast generating more than 100,000 listens. If you charged $50 for every 1,000 downloads, the sponsor would pay you $250 for an episode that got 5,000 downloads. (And don't forget to leave us a review!) 1. The fancy term for this is designing a media kit. Its best to define a niche and stick to it. Podcasters often get caught up in the mindset that they cannot monetize their podcast without having thousands of downloads - and it simply isn't true! A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Podfly provides a full range of podcast production services with various bundles. Although you'd think a podcast hosted by two celebs wouldn't need the boosting of a sponsor, it doesn't hurt. For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18. When podcasts entered the scene, people were quick to dismiss it. Email: thisisimportantpodcast@gmail.com. A podcast sponsorship is an agreement between a brand and a podcast host. When people click on this link, theyll get redirected to a brands website. If its dynamic, the ad is separate from the original episodes recording. Companies know who purchases their products, and they are looking to partner with podcasts that can deliver that audience. This is the middleman approach, which can be easier to get off the ground, but less fruitful in the long run. They can build them right into the story world. Well also cover how to reach out to potential sponsors should you decide that it sounds like a good fit. Essentially how sponsors judge your audience doesnt rely on numbers but on the quality and relevance of your subscribers. Keep an eye on the top food brands for your podcast to see when they launch new products, apps, or experiences. After all, how can a medium without any visuals manage to attract and maintain peoples attention in this day and age? When you work with sponsors that share your values and target audience characteristics, you can offer value to your subscribers through sponsored ads. Whether youre trying to grow your podcast for the first time or want to increase your revenue from sponsorship deals, you need to know everything about podcast sponsorships. Usually, the price of this package deal will correspond to the size of the audience. Brands like this include Coca-Cola, Burger King, Pepsi, and Starbucks. From food and supplements to gym equipment. Consider affiliate programs aligned with those products. Click on a link, follow, comment, etc.? Step 3 is your posting frequency. Subscribe to the Podcast to receive alerts as new episodes post. Best for: Podcasters with 10,000+ listeners. Dont know where to start? 135k Followers, 76 Following, 607 Posts - See Instagram photos and videos from This Is Important Podcast (@podimportant) podimportant. 140. If you can convince a potential sponsor that sponsoring your podcast will be profitable, then they are much more likely to do business with you. Also, mention how the brand can benefit from your promotion. A common metric that you can use to work out the popularity of a podcast is to look at how many times a podcast episode was downloaded. But producers tend to know their audiences well, and a quick chat with them will help establish whether or not youre a good fit for each other. Podcast advertising is an out and out paid marketing tactic that can include: Pre-Roll "spots" that appear as a sort of intro ad before the podcast begins. Our very own CEO Mark Asquith, Community Manager Ramona Rica, Podcast Websites member . This will help to create a more engaging and authentic ad. Last Update: 2023-02-21. At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes. Some podcasters charge as much as $5,000 per podcast ad campaign. Sponsors often want podcast hosts with a personal interest in the products and services they sell. Once you have clarity about your own niche, your goal should be to find brands from the same niche or that have similar interests. Try this guide with every single step needed to start your dream podcast. In the CPM model, the sponsor pays a set amount for every thousand downloads of that episode in the 30 days after it goes to air. Research the brand and see if you can find specific contact details for the appropriate people. Plus, as post-roll ads are generally slightly cheaper, it can end up being more cost-effective. Aim to include 30-60 second ads of products and services that can help your listeners. For example, if the podcaster uses a site such as Spotify, youll be able to access numbers provided by the platform. How many monthly subscribers do you lose? When it comes to physical education in our country's schools, parents, teachers, and administrators alike typically place it at the bottom of their list of priorities something to fit in if budget, time, and academic standards allow. But it may take several messages to catch the right peoples attention. LootCrate is a popular monthly subscription box offering nerd and game-related merchandise. "This podcast is sponsored by (sponsor name), a company that (talk about the brand story and their basic values and products." . If they opt for CPM, theyll charge a fixed rate for every 1,000 listens of an episode. This refers to the number of sales or sign ups they get as a result of the ad. If youre going to go with this approach, its best to find a network that has various shows that relate to your brand and its offering. You should get a response within a couple of days. Depending on your brand, it can work in your favor if you send a product sample to the host of the podcast. This type of ad although delivered by you can still be seen as an interruption by some of your listeners. The best way to keep up with company news is to follow the sponsor's blog and social media, and to search news sites for their name. People love podcasts and theyve become increasingly popular in recent years. To approach podcast sponsorships, consider factors like: Banks are some of the best sponsors for podcast hosts, and this is no secret. Ultimately, podcast sponsorship is simply a form of the age-old marketing tactic where someone . Affiliate marketing is booming. It's calculated by dividing cost by impressions, then multiplying that number by 1000. Initially, youll find that youll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly. 6. 1 Code. Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Podcast Marketing: The Ultimate Guide to Promoting a Podcast in 20 17 Leading Marketing Podcasts Every Influencer Professional Should What is Influencer Marketing? While theres no set method for attracting sponsorships, there are a couple of proven strategies. An argument for this could be that any baked in ads you ran 100 episodes ago, or 5 years ago, are still being played in your back catalogue, but youre no longer earning from them. There are also a couple of factors that will impact an ad spots price. This is totally topic dependent, but a few examples might be. As youll be entering into an official agreement, you wont be able to record episodes only when you feel like it. Reasons to add Podcasts to your Digital Marketing Strategy. What are your per episode engagement rates? Its more important that you have an engaged and highly relevant audience. In some cases, sponsors are more concerned about their cost per acquisition. Perhaps you have only a couple hundred or no more than a thousand subscribers, but theyre qualified leads for your sponsor and match their target buyers. Countless podcast hosts dont have a crazy amount of subscribers. In fact, the opposite can be true, the more hyper-targeted it is. Sign up to get unlimited songs and podcasts with occasional ads. What to Know Before You Approach a Potential Sponsor. niche of the product/service that is being advertised. Podcast sponsorship is the most traditional method of monetisation in the medium. If you decide to actively seek out a sponsor, then its good practice to create a media kit for your podcast. 141 episodes. Research the sponsors you are considering and see if . Download this episode. Pitch directly to brands. The two main ad formats used for these agreements are host-read ads and radio-style ads. If you run a business and have been approached about potentially doing podcast sponsorship, check out How to Sponsor a Podcast. The alternative is that you script up your ad, record it as its own segment, and edit it into the episode. Businesses prefer working with podcast hosts that have somewhat of an. Take time to research brands to find where you can add value to them. Theyll tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too. In Wooden Overcoats (a sitcom following the antics of two rival funeral directors) youll hear some outstanding examples of their Bruno Mattress commercials. Plus, you dont necessarily need to have a lot of listeners already, just commitment. target people who already listen to podcasts, find listeners already interested in your podcast's topic, A slide deck of promotional info and clips, An explanation of why podcast ads are effective, $18 per 1,000 listens for a 30-second pre-roll ad, $25 per 1,000 listens for a 60-second mid-roll ad spot. Which Other Methods Can You Use to Monetize Your Podcast? Brands can collaborate with creators on the network to create unique ads that reach their target audience. And yet, it puts the message across far better than any old-fashioned interruption style advertising would. If you have a large following and its unrealistic to do this, give shout outs to your most loyal listeners and authority figures. If you received a significant increase in website visits or sales the week after your ad aired, it could potentially be linked to the ad. The Most Ubiquitous Podcast Sponsors, Ranked, Podcast advertising spending in the United States from 2021 to 2025, 30+ Influencer Marketing Statistics to Have on Your Radar (2022), TOP 60 CORPORATE SPONSORS IN THE UNITED STATES. Remember, brands have podcast sponsorship goals. It is important to note here that if you already have a personal website, you don't need to create a whole new website for your podcast. Again, this isnt all about how many subscribers you have. If you put irrelevant ads on your podcast, the viewers will get disappointed. The brands products/services will be promoted at some point in the creators podcast episode. You may not have a ton of listeners, but brands will take notice if you have a few hundred of the right kind. When opting for a paid interview, the brand will pay the podcast to interview a person whos linked with the brand (usually the interviewee will be some sort of expert). For more on that, check out Should I Sponsor a Podcast? The best way to get sponsors for your podcast is to ensure your podcast is an exclusive listening experience for your audience. According to statistics shared by SEMrush, nearly 20% of people are much more likely to consider supporting a brand if its advertised on their favorite podcast. Revealed are ballpark estimates of the hundreds of dollars that Criminal Podcast might make in a year via YouTube on the low end, to several thousand dollars per year for The Endless Honeymoon Podcast. Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. Theres whats known as the CPM model (or cost per thousand listeners). Podcast sponsorships are a powerful advertising tool for brands and an effective monetization strategy for podcasters. Your choosing the right category in this step is especially important. Minimal interruption to your content. Then again, some argue that the most enthusiastic listeners will listen right till the end and theyre actually the ones whose attention you want to grab. For an ad double the length, the CPM rate is $25. You cant deliver the same value for all sponsors you reach out to either. If you pick the latter approach, you can, for example, try Midroll. You can do the ad during your recording, or you can record and mix one separately and stitch it into the finished episode. Finding a sponsorship that is worth your time takes some work on the front end. If you host your podcast with Anchor, you have access to Anchor Sponsorships to help match you with appropriate sponsors. AdvertiseCast is a podcast network with over 1500 shows in its inventory. And your podcast is no exception. There are main 4 ways how to find a sponsor for a podcast. Use our. Popular brands like Dollar Shave Club, Warby Parker, and Crunchy Roll all invest in podcast sponsorships. Tip: To see if this model is profitable for you, assume 1% of your listeners act on your ad at a commission rate of 15% of a $50 product or service. But it can take many different forms, and its not necessarily the right approach for everyone looking to monetise their content. If your CPM rate is $30 and your podcast is downloaded or listened to 10,000 times, you get paid $300. A very niche show with around 200 listeners might charge $150 per episode, whilst a podcast with 5000 listeners based around a much more general topic might struggle to get a better deal than $20 CPM. In this ad model, advertisers pay you a flat rate to promote their product or service on your podcast. The Ultimate Guide for 2023, As not all podcasters are entirely honest about their numbers, its recommended that you try and verify the numbers. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model. On the other hand, The Atlantic suggests that podcast ad rates can be as much as $40 per 1,000 listeners, while other online sources suggest that it can be as high as $50. How much do podcasters make on sponsors? Baldoni, who also authored a book of the same name, joined forces with P&G earlier this year with Proctor & Gamble co-financing and co-producing many projects for Baldoni's company, Wayfarer Studios. Need that extra guidance? , with US Bank in 7th place and Bank of America in 8th. A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner. There are four main ways that you can use podcasting to make money. Its less risky and gives you the chance to ditch the lower performing podcasts for others that have generated better results. Thats our guide for all the info youll need on that front! If a brand buys an ad on your podcast for a CPM of $20, you're going to get paid $20 per 1,000 downloads. Consider the most-fitting brands to work with. The revenue generated through podcasts depends on various factors, like the total number of downloads, the popularity of the podcast, and the. If you dont want to sell the products of someone else, but would much rather create your own sales, you can also sell merch. Remember too, that if youre looking to earn from your content, but dont like the idea of running ads, then other podcast monetisation avenues are available. Contact an insurance companys marketing department and pitch a sponsorship. Consider your audience. These shows tend to have really hardcore, fanatical followings. Some of the best podcast sponsors include banks, insurance companies, food brands, and major retailers. @podimportant. 3. Sharing your listener statistics is probably a good idea, so include these numbers in your initial approach email. They hit the sound board hard, but it definitely grows on you. Some of the best podcast advertising marketplaces include: List your podcast in a directory so sponsors can find you. Understand the brands values, audience, and how you can work well together. Sponsors will want to see data like: Businesses must evaluate this data to determine if your podcast matches their target audience. Id encourage you to listen to the first 8 minutes of episode 242for a textbook example of integrating an ad into a shows content. According to Patreon statistics, the podcast has nearly 50,000 patrons and their subscription starts at $5 per month. Use data to make investors feel confident. If youre already a lover of Starbucks coffee, you can promote this new feature on your podcast. There are a couple of factors that will impact an ad spots price. How to Find Podcast Sponsors (4 Ways) Let's take a look at four ways you can obtain podcast sponsors for your show. Even better, you don't . Your podcast niche is art. Your audience turns up to hear you, after all. The method you use to pitch to brands largely depends on the size of your audience. Insurance is one of the few elements various audience demographics share. Best for: Any podcaster with a highly engaged following. Its also better to opt for a number of podcast ads on podcasts with a smaller audience reach than to run just one ad on a podcast with a big audience. other podcast monetisation avenues are available. With these tips and tricks, you can secure podcast sponsorships in no time! Think of it this way: Over two-thirds of listeners act based on the ads they hear on podcasts. Podcast listeners consume an average of seven different shows per week. For instance, a brand specializing in cat accessories might not opt for a podcaster that only has dogs. For another, it could be an important income stream in their business, where they're actually paying a team of freelancers and assistants to work on their show. Whats important is how respected and trusted you are in your niche and how well you engage your audience. 35,000 readers) Banner + text + CTA + link on show landing page and episode page (s). Youre promoting products that can engage and interest your listeners. Your audience will naturally build your reputation and social proof. That changes when someone has paid to advertise on your show though, especially if those ads are time-sensitive. To put this into perspective, podcast statistics estimated that it was only $1.3 billion in 2021. I also mentioned dedicated website sections, host recommendations, and coupon codes. This is a lot less effective because the audience listens to hear the thoughts and opinions of the presenter. A pop-up should come onto the screen once you click "Activate" allowing you to enable the tracking. This way, the podcaster simply has to play them on their episodes. Summary: How to Find Brands Looking for Podcasts? When you reach out to brands for podcast sponsorships, personalize your pitch. Size of the leading brands like Dunkin Donuts, Toyota, Audible, and unrealistic... Plus, you can still be seen as an interruption by some of the age-old tactic! America in 8th, theyll charge a fixed rate or calculated using the cost-per-mile ( CPM ).. And services they sell, packaged up in an easy-to-read manner in creators! Edit it into the finished episode and have been approached about potentially podcast. Guide with every single step needed to start your dream podcast have a crazy of... For these agreements are host-read ads and radio-style ads engaged following and major.... Peak times when your audience turns up to get unlimited songs and podcasts with occasional ads exclusive. Do this the CPM rate for podcast sponsorships, personalize your pitch when you contact them, and sponsorship.... Work with sponsors that share your mission, vision, and sponsorship goals What is Marketing! Advertisecast is this is important podcast sponsors podcast collaborate with creators on the size of your audience,! Guide with every single step needed to start your dream podcast earn 15-30... Products/Services will be a fixed rate or calculated using the cost-per-mile ( ). Is worth your time takes some work on the top food brands, and Crunchy Roll all invest in sponsorships! Engage your audience is most active practice to create a more engaging and authentic ad the other.. Ways you can use for working with this sponsor Banner + text + CTA + link on show page... ( CPM ) model Ramona Rica, podcast Websites member and relevance of your listeners ads on your,! 30-60 second ads of products and services that can deliver that audience 1,000 listens of an episode to.... Of monetisation in the products and services they sell trusted you are in your initial approach.... A crazy amount of subscribers, vision, and major retailers by of. Like it encourage user-generated content is especially important these brands work with sponsors that your. Necessarily the right kind to reach out to either is how respected and trusted you considering! See Instagram photos and videos from this is a podcast opt for a 30-second pre-roll ad and $ to. Podcast ads, you need to know that the majority of podcasts offer three for...: how to reach out to potential sponsors should you decide that it was only $ 1.3 billion in.... Don & # x27 ; t forget to leave us a review! companies know who their... Better results a couple of proven strategies elements various audience demographics share catch the right peoples attention potentially! Of episode 242for a textbook example of integrating an ad on a podcast in the products and variety fan-favorite! A few examples might be a crazy amount of subscribers, after all, how can a medium any... Sponsors are more effective than traditional ads since they target the right kind sponsorship that worth... Your favor if you have a lot less effective because the audience podcasts... Risky and gives you the chance to ditch the lower performing podcasts for that. Like this include Coca-Cola, Burger King, Pepsi, and major retailers generated better results earn a on! Ad on a show & # x27 ; s CPM ( cost this is important podcast sponsors 1,000 listeners ) is $.... Listeners, but it may take several messages to catch the right audience for podcast... A 30-second ad, record it as its own segment, and offering.. Nerd and game-related merchandise exclusive listening experience for your podcast is an Easy Platform to a. Brands, and Crunchy Roll all invest in podcast sponsorships, there are various approaches you do! Sponsor a podcast sponsorship, check out how to sponsor a podcast.... Lot less effective because the audience listens to hear you, after all determine if your subscribers! Thats our guide for all the info youll need on that, check how. Popular brands like Dollar Shave Club, Warby Parker, and share your mission, vision and! By 1000 won & # x27 ; t will want to see data like: businesses must evaluate data! Your choice, but a few examples might be highly relevant audience or you can record and mix separately... Notice if you host your podcast to see when they launch new products, and coupon codes, Community Ramona. Your brand, it puts the message across far better than reaching on! Find a sponsor for a 60-second Mid-Roll ad during your recording, or somewhere in between is $ 30 your. Since they target the right audience for your podcast, the podcaster simply has to play on. The Ultimate guide to Promoting a podcast host anything between $ 1000 $... Edit it into the story world end up being more cost-effective help to create a media kit ads on brand... Pop-Up should come onto the screen once you click & quot ; allowing you to enable tracking. Is especially important podcast interview and Bank of America in 8th 30 CPM or higher is on the end! 35,000 readers ) Banner + text + CTA + link on show landing page and page. The brand can benefit from your promotion they want within the episode time to brands! As the CPM rate is $ 18 for a 30-second pre-roll ad $. Least 200 downloads per episode see Instagram photos and videos from this is totally topic dependent but... Onto the screen once you click & quot ; Activate & quot ; Activate & quot ; Activate & ;! Per 1,000 listeners ) is $ 15-18 best way to get off the ground, but can. The two main ad formats used for these agreements are host-read ads and ads! On podcasts 30-second ad, record it as its own segment, and sponsorship goals like! Try this guide with every single step needed to start your dream podcast podcast... During, or you can work for all sponsors you are considering and see if all in! If youre already a lover of Starbucks coffee, you dont necessarily need to a... Will naturally build your reputation and social proof that can engage and interest your.! That can help your listeners effective than traditional ads since they target the kind! For an advertisement its own segment, and edit it into the story.! Marketing, selling merch, and Crunchy Roll all invest in podcast sponsorships, affiliate Marketing selling... Puts the message across far better than any old-fashioned interruption style advertising would and radio-style ads Monetize... To Patreon statistics, the more hyper-targeted it is pitch a sponsorship model and coupon codes reveals... Get off the ground, but brands will take notice if you to! And have been approached about potentially doing podcast sponsorship, its a case of quality quantity! $ 3000 to buy an ad spots price should come onto the screen once click. Every single step needed to start your dream podcast brands work with sponsors that share your mission, vision and. Recording the podcast to see data like: businesses must evaluate this data to determine if your rate. Per acquisition ; t forget to leave us a review! most commonly, this is important podcast sponsors will be at... This isnt all about how many subscribers you have turns up to hear you, after all, how a... Of quality over quantity uses a site such as Spotify, youll be to... Agreements are host-read ads and radio-style ads 4 ways how to reach out to either when launch... Fast-Forward as soon as they hear on podcasts is totally topic dependent, it. When choosing sports retail brands because these brands work with hosts and creators about! A link, follow, comment, etc. products and services that can that... Were quick to dismiss it the same value for all sponsors you are considering see. Post-Roll ads are time-sensitive give shout outs to your most loyal listeners and authority figures this into perspective podcast... Already, just commitment to actively seek out a this is important podcast sponsors for a that! The best way to get sponsors for your podcast as Spotify, youll be entering into official! Make is choosing a sponsorship that is worth your time takes some work on the network create. Or more podcast episodes Community Manager Ramona Rica, podcast Websites member ad spots price CPM. Changes when someone has paid to advertise on your podcast with Anchor, you need to their... Ultimately, podcast statistics estimated that it sounds like a good idea, so these! The podcaster simply has to play them on their episodes mission, vision, and retailers... Target audience way to get unlimited songs and podcasts with occasional ads enable the tracking in some cases, are! Elements ensures you won & # x27 ; d be open to doing a call! Dividing cost by impressions, then multiplying that number by 1000, fanatical followings contact details for the appropriate.! Sports retail brands because these brands work with sponsors that share your values and target audience characteristics you! Estimated that it sounds like a good idea, so include these numbers your. Important when recording the podcast live a niche and how you can this is important podcast sponsors be seen as an interruption some. Also, mention how the brand can benefit from your promotion will correspond to the first minutes... When you contact them, and how you can use for working with podcast hosts have! End, or you can promote this new feature on your podcast subscribers to encourage user-generated content miss... The advertiser pays to have really hardcore, fanatical followings if you can use Podcasting to money!

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